You either die a Flagship Killer or live long enough to see yourself become the Flagship - OnePlus

Ever since I read this comment(which is in the title of course) in one of Dave Lee's videos about OnePlus, it certainly explains the current state of the brand. The journey of OnePlus has been quite interesting, the transition of the brand from a Flagship killer to a full-fledged flagship. We get a reminder of how fast the dynamics of the SmartPhone Industry can change after looking at OnePlus, how they shifted their aim from Speed and Performance to delivering a more Premium Flagship experience in an all-round package. The "Never Settle" brand is finally getting settled in the Premium segment. Even talking about this Flagship Killer category, the most prominent term in the Smartphone Industry with the core philosophy of giving flagship smartphone experience at a much affordable price point is getting rare lately. OnePlus: Long history with Flagship killers OnePlus, the pioneer of the concept of Flagship killers in 2014 has come a long way since then. OnePlus One, the f...